How can a small local business with no marketing budget use social media to attract more customers?
Last Updated: 02.07.2025 00:11
as well as uncontrollable factors (Politics, Economics. Social-cultural issues, Legal & compliance requirements, Technology, Ecology, Ethics, and Demographics.
Place
Price
What is your response when someone says "how may I help you"?
AND Promotion> (Advertising, PR, Personal Selling and Sales Promotion - Digital or analogue)
Product
Good marketing is doing this well.
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Utilising social media means allocating resources to that endeavour - so you must have a budget of some sort.
Processes
Perception
Were knights’ lances practical weapons, or were they just for sports?
People
Marketing is balancing and organising all the factors that create an exchange between buyer and seller, including:
If you are in business, you ARE “marketing”. If you don't have a PROMOTION budget, you are marketing badly.
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